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FMCG & Merchandising

 

Overview


Seamless access and accurate information sharing between field staff and their planning, accounting, marketing and management counterparts is a key staple to successfully automating the business practices in a Fast Moving Consumer Goods (FMCG) or Merchandizing operation.

Dramatic enhancement on the ability to effectively lookup, price, promote and order products can provide a significant advantage over the competition and maximize the efficiencies of in field resources. In addition to providing a controlled ordering capability, a comprehensive mobile computing deployment can improve planning efficiencies and provide an enriched reporting facility to enhance decisions across all functional areas – at the store or in the office.

The Business Challenge


TouchStar software solutions have been successful in solving the following challenges faced by FMCG and Merchandizing operations:

  • Balancing ordering and production cycles
  • Pricing and promotion planning and tracking
  • Remote customer credit status and payment collection
  • Management level reporting and decision support

 

Features

 

  • Integrated field force automation with corporate database, CRM and finance systems
  • Context sensitive messaging by product, store or activity type
  • SKU categorical management
  • Paperless approach / Electronic storage of all paperwork
  • Electronic signature capture
  • Barcode scanning, RFID and camera options
  • On-line and batch mode operation

 

Benefits / Efficiencies Gained

 

  • Controlled product ordering ensures balance with production cycles
  • Simple and automated data entry/selection ensures accuracy and reduces cost
  • POS, price, promotion and new line tracking increases operational efficiency
  • Activity specific messages and alerts are delivered on time and read-receipts promote their compliance
  • Store, product and competitor data is quickly and easily accessible to key decision makers
  • Customer credit status and historical information improves payment collection
  • Individual or broadcast targeted messaging enhances communications on promotional deadlines an requirements, price changes, etc.

 

TouchStar Mobility & Enterprise Solutions are suitable for:


FMCG and Merchandizing operation field forces

For additional information or our contact details see Contact Us.